Promotional Products as Brand Accelerators

Logos on all promotional products are not printed in the same areas. They may be present at the top in some cases and in the center on others. Whatever be the case, the manufacturers will ensure that the logos are easily visible from every angle. The reputed manufacturers will provide high quality print on these products, such that it does not wear away after a few years. 

Corporate gifts have become so common these days that they have led to the development of a new industry. There are a number of agencies that tie up with manufacturers to provide corporate gifts to clients, who may use them for their employees. Almost every corporate company holds a R&R (Rewards & Recognitions) ceremony to value the contributions by its employees.

Some of the items that can be given out as corporate gifts include:

· T-shirts

· Sweatshirts

· Jackets 

· Mugs

· USBs and Flash drives

· Pens

· ChapsticksChapstick

· Custom magnets

· Sippers

· Stadium cups

· Backpacks

· Drink coasters

· Hats

· Flashlights

Most of the products mentioned above are purchased in bulk. Also, once the supplier is decided, products are purchased on a long term basis, which means that one can expect the best rates. There is no doubt that one must attempt to get the best price here, but equal importance has to be given to the quality of the finished product as well. One can always ask for sample products in order to get a better idea. 

For a particular year, a corporate company may decide to have a theme for all its gifts. One such theme can be eco friendliness, as a result of which all products must be made from biologically safe material. It would have to be worked out with the supplier how these products will be manufactured. However, this is something that can definitely work out for many companies. 

There are two ways to look at the use of branded products. One way is to look at them for sustaining a company’s brand, while another way is to look at its growth. Marketing strategies for growth can be effective when there’s a high degree of brand awareness in the target segment. With the help of various promotional items, companies can attract a lot of attention towards their new products.   
 

In today’s times, business cards, although available with company logos, are not quite as effective as the items mentioned above. Each item on which the logo can be imprinted is a utilitarian item. It is able to appeal to a client’s sight, smell, hear, and touch.