Your Guide to Better Logo Placement Before Buying Wholesale Shopping Bags

Selling retail products both online and offline needs a lot of effort. Packaging is an important part of this. It is much more than just a way to keep the products safe. Packaging can give you the perfect chance to create a lasting impression of your brand. The process of buying wholesale shopping bags is a critical one and should be executed carefully.

Branding your retail packaging is more complicated than just adding a logo on the packaging products. Incorporating brand logos in your packaging design can boost your customer recognition. However, the right logo placement plays a critical role in supporting your brand identity. So let us explore what makes a good logo placement and how you can achieve the right placement when buying wholesale shopping bags.

The Psychology Behind Logo Placement

Suppose you want to stand out from other competitors. In that case, you need to get the perfect logo placement on your shopping bags, and this can be achieved if you understand the psychology behind different logo locations. The location of your logo can either work for or against your brand identity, depending on what message you want to send. So here are some placement options you can consider:

Center Placement

Symmetry is the basic principle of a good design of wholesale shopping bags. And most people love symmetry. Having your logo in the center of the shopping bag is an easy way to create symmetry in your packaging design. It will create a balanced look that appeals to the eye and is easy to spot. Thus, it can make a lasting impression on your customers.

Low or High Placement

Customers see brands with logos at the top of their packaging as more powerful than those at the bottom. However, higher isn’t always better. Customers prefer lower placement of logos for brands they already see as less powerful. So adjust the logo’s placement height based on what impression you are looking to leave the customer switch, whether accessible and affordable or exclusive and authoritative.

Right or Left Placement

Studies have found that users are more likely to remember logos on the left side than the right, mostly due to them reading it from left to right. This memory tip can boost your brand impact by leaning left with logo lament.

Other Placement Associations

Different logo locations have other associations, depending on the style and shape of your logo. For example:

• A word mark logo in the top center of your packaging might remind customers of a document title.
• Square logos on the top right can look like stamps
• A wordmark logo is in script form. Hence, placing it in the bottom left will look more like a signature.
• Circular logos in the center can look like letter seals.

No matter where you end up placing your logo, knowing the psychology behind it can help you convey your brand message more effectively. It leaves the customers with a lasting impression, exactly what you are looking to create.

Summing Up

So get creative, include your logo somewhere unexpected to show your brand personality, add an extra bit of brand presence, and delight your customers with a unique packaging experience.

Featured Image Source: https://media.istockphoto.com/id/1324472637/photo/paper-shopping-bag-on-pink-background-shopping-sale-delivery-concept.jpg?s=612x612&w=0&k=20&c=fZIufR9fkWz0Huvk0MOeuld48fJThkfPSibYrl8e3PI=