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Top 5 Tips to Make the Most of Showcases in Your Retail Store

 

You might have a presumption that now retail stores are of no use because people are more inclined towards online shopping, right? Wrong! Even though online shopping is trending these days, there are still a large number of youths who prefer to visit retail stores to buy essential items. Be it their birthday dress, cricket bat, or a sturdy helmet; they want to see and feel them before buying. And that’s where retail showcases come in. 

In this write-up, I’m going to share the top 5 tips to use your showcases effectively-

1 - Locate products well 

To get maximum attention from the maximum number of customers, you can place the showcases containing new and best-seller products in the high-traffic areas.This will drive more engagement and boost your sales at the end of the day. 

Besides this, you can also shift showcases containing smaller or add-on items near the checkout counter. 

2 - Think out of the box 

If you want to attract the younger generation to your products instantly, you must consider creating signage that reflects social media sites like Facebook or Instagram.This will encourage them to check your products carefully and post them on social media if they like any. 

3 - Show prices  

Many times it has been found that some items are displayed in showcases without a proper price tag. This must be taken care of, and any item without a price tag should be corrected. If your customers won’t know how much a particular product costs, they might think it is out of their budget and leave.

4 - Use cross-selling

It feels good when customers buy one product, but it feels better when they buy more. So, to achieve that target, you need to arrange the products for cross-selling based on color, product type, or theme on the same retail display.Once you have done that, it won’t take much longer to see growth in your sales. 

5 - Change showcases frequently

A great idea to make your store look fresh every time customers visit is to change the location of showcases each week. 

 

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